Who We Are
Our Purpose
To redefine growth consulting by bridging strategy and execution through an operator-led model that unites the rigour of consulting, the agility of operating teams, and the intelligence of modern systems — empowering brands to achieve growth that is measurable, scalable, and built to last.
Our Values
Outcome > Optics: We don’t just deliver slides — we deliver measurable, profitable, and sustained growth.
Built by Operators, Not Theorists: Our team comprises hands-on Big Tech and industry leaders who’ve built and scaled businesses from within.
AI-Native, Human-Led: We leverage the best of AI and automation — without losing the human judgment and strategic insight that drive impact.
Integrity-Driven Consulting: Transparent, aligned, and always in service of what truly moves the business forward.
Partnership Over Projects: We’re not vendors — we’re long-term growth partners, as invested in your success as you are.
Velocity with Discipline: We move fast, but never at the cost of what matters. Growth should be both scalable and sustainable.
To redefine growth consulting by bridging strategy and execution through an operator-led model that unites the rigour of consulting, the agility of operating teams, and the intelligence of modern systems — empowering brands to achieve growth that is measurable, scalable, and built to last.
Outcome > Optics: We don’t just deliver slides — we deliver measurable, profitable, and sustained growth.
Built by Operators, Not Theorists: Our team comprises hands-on Big Tech and industry leaders who’ve built and scaled businesses from within.
AI-Native, Human-Led: We leverage the best of AI and automation — without losing the human judgment and strategic insight that drive impact.
Integrity-Driven Consulting: Transparent, aligned, and always in service of what truly moves the business forward.
Partnership Over Projects: We’re not vendors — we’re long-term growth partners, as invested in your success as you are.
Velocity with Discipline: We move fast, but never at the cost of what matters. Growth should be both scalable and sustainable.
Meet TheFifth.AI Advisory Board
Vatsal Mehta
- Experience: 24+ years. As Ex-VP, Business Acceleration Solutions at Meta, helped scale Meta revenues from <$1B to $170B+ shaping Ads, Social, AI/ML, AR/VR, Commerce & Messaging.
- Known for: Engineering breakthroughs like Dynamic Ads, Conversion APIs, and Business AI Agents, scaling zero-to-one products into global monetization engines.
- Superpower: AI driven business impact & user-first growth!
Kirthiga Reddy
Kirthiga Reddy
- Experience: Indian-American Business Leader, Founding Investment Partner at F7 Seed Fund with board roles at WeWork, Stanford GSB, Syracuse, and Teach For India US Advisory Board.
- Known for: Being former Managing Director of Facebook India and First Female Investing Partner at SoftBank’s $100B Vision Fund.
- Superpower: Builder → investor → builder; globally recognized business impact leader!
Nikhil Naredi
Nikhil Naredi
- Experience: India’s leading Capital Markets and IPO lawyer, Nikhil is a Senior Partner at Shardul Amarchand Mangaldas with 20+ years across top global firms.
- Known for: Trusted advisor to banks, investors, and issuers on $35B+ in equity, debt, and REIT transactions.
- Superpower: Go-to specialist for India Inc., steering nearly every major IPO in recent years!
Meet TheFifth.AI Core Team
Prateek Sinha
- Experience: 20 Years (12 at Meta), Sales & Marketing Business Leader
- Known for: Big Picture Strategic Thinking, People Skills, Product Marketing Leader across Brand & Direct Response
- Superpower: Vision, Sales & Relationships, calm under pressure. Helped many businesses grow from launch to IPO!
Pratham Hegde
- Experience: 25 Years (15 @ Meta & Amazon) Incrementality Measurement Specialist.
- Known for: Deeply Analytical Problem Solving abilities, Business Outcome backwards Thinking, Inspiring Leadership.
- Superpower: “Lift” or “Incrementality” measurement based 1st principles solutions!
Mayank Jain
- Experience: 20 Years (Snapdeal, Zoomcar, Capital One), CPO, CMO, CGO – Growth Hacker!
- Known for: Statistical, Analytical numbers-driven Marketing approach
- Superpower: Net Margin Incrementality Profitable Commerce. Turning Companies around to Profitability!
Amit Sinha
- Experience: 25 Years (Dojo, Mullen Lowe Lintas, Grey). Highly Awarded (100+) and respected Creative Leader.
- Known for: Out of the Box Creative Thinking and execution, creating best in class digital creatives across both Traditional (ATL) & Big-Tech formats.
- Superpower: Business outcome backward creative leader with extensive international experience with global brands!
Dr. Rohit Saini
- Experience: ~20 Years (12 at Meta & Amazon) Analytics & Machine Learning Specialist
- Known for: Product Development, Innovation, algorithms and processes for measuring and optimising ad spends across platforms and geographies
- Superpower: Multi Tasker personified, Robotics & Computer Vision enthusiast
Why choose TheFifth.AI?
